Guides and glossary for AI visibility
Short, practical, sourced articles. No sales talk.
How to manage AI bots in robots.txt
Which bot does what, and which to allow or block, is a decision. We walk through separating search bots from training bots and writing the rule correctly.
7 min read · Updated: 20 Sep 2026
TechnicalHow JavaScript-loaded content looks to bots
A page that looks full in the browser can look empty to a bot that does not run JavaScript. We show how to see the gap and what to fix.
6 min read · Updated: 20 Sep 2026
Technicalllms.txt: what it does and what it does not
llms.txt gets a lot of attention but there is little evidence of its effect. We explain what the file is, who uses it and why it adds no points to your score.
5 min read · Updated: 20 Sep 2026
MeasurementHow to measure AI visibility, and why one measurement is not enough
AI answers can change every time they are asked. We explain how to choose the question set, engines, repeats and date range for a visibility measurement you can trust.
8 min read · Updated: 20 Sep 2026
Agency workHow to present an AI visibility report to a client
Your client cares less about the score than about whether their brand is in the answer and what happens next. We show how to present the report plainly and honestly.
6 min read · Updated: 20 Sep 2026