AI visibility glossary

Writing pages so that systems that answer questions directly can quote them easily.

A Google search mode that lets you continue a question like a conversation and builds the answer with AI.

Google's AI summary shown above the results for some searches, together with source links.

How often and how a brand is mentioned in AI answers from engines such as ChatGPT, Gemini and Perplexity.

Whether a page gives a clear, short and quotable answer to a specific question.

A tag that says which URL should count as the main one when the same content lives at several URLs.

A page or domain an AI answer shows as the source of its information.

Anthropic's crawler that collects web content.

Short for the experience, expertise, authoritativeness and trustworthiness criteria Google looks at when assessing content quality.

A brand, person, place or product that search engines and language models recognize as a distinct thing.

The umbrella name for work that helps a brand get mentioned more often and more accurately in AI answers.

The name you use in robots.txt to decide whether your content is used to train Gemini models and in answers in Gemini apps.

OpenAI's crawler that collects web content for model training.

When a model builds its answer on pages it searches on the web at that moment, not only on what it already knows.

When a language model confidently states information that is wrong or made up.

Structured data code that describes company, product or article information on a page in a tidy format machines can read.

A proposed file at the site root that lists important pages for language models in Markdown.

The percentage of measured answers in which the brand name appears.

The crawler OpenAI uses to find sites to show in ChatGPT search results.

The crawler Perplexity uses to index pages it shows in its search results.

The list of questions a customer might really ask, sent to the engines on a regular schedule to measure visibility.

A number from 0 to 100 that measures, with 56 controls, how ready a site is to be read by search engines and AI bots.

The content difference between a page's raw HTML and how it looks in the browser after JavaScript runs.

A plain text file at the site root that says which bot may crawl which URLs.

How many questions and engines a visibility result is based on, and how many times each question was asked.

Classifying whether an AI answer talks about a brand in a positive, neutral, negative or mixed tone.

The brand's share of all mentions, counted together with the tracked competitors, for the same questions.

A number from 0 to 100 that sums up the brand's mention rate, position and competitive share for the chosen questions.

A report an agency sends to its client under its own logo, color and name, without the platform provider in front.

When a user gets the answer on the results page or in an AI answer and leaves without clicking any site.