GEO (Generative Engine Optimization)
In short
The umbrella name for work that helps a brand get mentioned more often and more accurately in AI answers.
Example
A clinic clarifying the information on its site so it shows up in answers to "which clinic for dental implants".
Where you'll see it in AILens
AILens has no separate GEO screen; measurement is on the Visibility screen and fixes are in the audit results.
The term is new and people use it to mean different things. On our product pages we say "AI visibility" instead.
Often confused with
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