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AI visibility glossary

Hallucination

In short

When a language model confidently states information that is wrong or made up.

Example

An answer mentioning "the Ankara branch" of a café that has no branches.

Where you'll see it in AILens

Fact consistency in the brand snapshot: flagged when what engines say contradicts the information on your site.

You cannot fix it directly, but stating correct information clearly and consistently on your site and trusted sources can make repeats less likely.

Often confused with

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Hallucination | AILens