Zero-click search
In short
When a user gets the answer on the results page or in an AI answer and leaves without clicking any site.
Example
Searching "weather in Istanbul today" and reading the result right on the page.
Where you'll see it in AILens
AILens does not measure clicks; the Visibility screen shows whether the brand is in the answer even without a click.
As clicks drop, traffic alone stops being a good measure. Being mentioned in the answer can be valuable even without a visit.
Often confused with
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